Martell Vibe Check

Experiential Marketing 


Project for Martell Cognac, Pernod Ricard USA          
Ideated, built and executed by 160over90


Known for trailblazing in the spirits community, we crafted the Vibe Check festival activation for Martell Cognac using innovative brainwave technology. The 40' x 30' footprint appeared at One Music Fest in Atlanta, GA, and Camp Flog Gnaw in Los Angeles, CA, in 2023, and TwoGether Land in Dallas, TX, in 2024.

At all 3 festivals combined, we had a total of 6007 attendees, over 2500 of which participated in the brainscans, and served 4845 cocktails! The average dwell time was about 17 minutes and an average peak count of 83 at one time. Additionally, 5075 giveaways were distributed, offering tangible takeaways for attendees to continue the conversation beyond the event.

The look and feel we established for these activations, is now The GLOBAL Standard for all things Martell Cognac moving forward!

Photography: Marissa Joy


© COPYRIGHT 2024 Sanchita Singh
    Atlanta, Georgia