Malibu Stagecoach’24
Experiential Marketing
BizBash Cool Event Ideas from May 2024
Malibu Desert Dream Spot at Stagecoach
Project for Malibu Rum, Pernod Ricard USA
Ideated, built and executed by 160over90
To cap off the spring festival season, Malibu Rum activated at Stagecoach Country Music Festival (April 26-28) with a 30' x 30' footprint featuring delicious frozen piña coladas, summertime cocktails, and RTD cans. Guests enjoyed photo ops, shaded relaxation, and free Vacation Sunscreen. Celebrity influencer Audrina Patridge and others visited, sharing content on social media.
We had 3736 attendees, served 4695 cocktails, with an average stay of 8 minutes and a peak count of 89.
Photography: Marissa Joy
Ideated, built and executed by 160over90
To cap off the spring festival season, Malibu Rum activated at Stagecoach Country Music Festival (April 26-28) with a 30' x 30' footprint featuring delicious frozen piña coladas, summertime cocktails, and RTD cans. Guests enjoyed photo ops, shaded relaxation, and free Vacation Sunscreen. Celebrity influencer Audrina Patridge and others visited, sharing content on social media.
We had 3736 attendees, served 4695 cocktails, with an average stay of 8 minutes and a peak count of 89.
Photography: Marissa Joy