Lillet x Emily in Paris
Café de Lillet
Experiential Marketing
Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
BizBash Experiential Marketing, Activations & Sponsorships
Project for Lillet, Pernod Ricard USA
Ideated, built and executed by 160over90
Lillet and Netflix’s Emily In Paris celebrated the premiere of Season 4 with a Parisian inspired pop-up takeover at the Boucherie in the West Village. Guests enjoyed a variety of Lillet spritz cocktails as well as a multicourse, prefixed menu as part of the Café de Lillet experience. Attendees also received custom Emily in Paris inspired charm bracelets, live portrait sketches and captured memories with multiple photo opportunities alongside surprise guest Nicky Hilton.
We had a total of 4834 confirmed event registrations, 3643 waitlisted, served 1930 cocktails, with an average stay of 1 hour 29 minutes and a peak count of 93.
Photography: Angela Pham
Ideated, built and executed by 160over90
Lillet and Netflix’s Emily In Paris celebrated the premiere of Season 4 with a Parisian inspired pop-up takeover at the Boucherie in the West Village. Guests enjoyed a variety of Lillet spritz cocktails as well as a multicourse, prefixed menu as part of the Café de Lillet experience. Attendees also received custom Emily in Paris inspired charm bracelets, live portrait sketches and captured memories with multiple photo opportunities alongside surprise guest Nicky Hilton.
We had a total of 4834 confirmed event registrations, 3643 waitlisted, served 1930 cocktails, with an average stay of 1 hour 29 minutes and a peak count of 93.
Photography: Angela Pham
