Jameson x Dickies
Experiential Marketing
Project for Jameson Whiskey, Pernod Ricard USA
Ideated, built and executed by 160over90
Jameson, the world’s most iconic Irish Whiskey, alongside iconic workwear brand, Dickies, announce the launch of ‘Crafted Together’ – a new, workwear inspired collaboration consisting of apparel, accessories, and a limited-edition Jameson x Dickies bottle. To kick-off the collab, 160/90 was tasked to open up an exclusive pop-up retail shop and speakeasy in New York City, revealing a new 10-piece workwear collection, a nod to the history of Jameson brand, and the ideal uniform for the modern craft community today.
We sold over $20,000 worth of sales, 10.3M reach of 2x Media partnerships with Dazed and Hypebeast, 38 Media night attendees, 110 Trade Night attendees, and 150 Retail Day attendees!
Photography: Sleeper Digital
Ideated, built and executed by 160over90
Jameson, the world’s most iconic Irish Whiskey, alongside iconic workwear brand, Dickies, announce the launch of ‘Crafted Together’ – a new, workwear inspired collaboration consisting of apparel, accessories, and a limited-edition Jameson x Dickies bottle. To kick-off the collab, 160/90 was tasked to open up an exclusive pop-up retail shop and speakeasy in New York City, revealing a new 10-piece workwear collection, a nod to the history of Jameson brand, and the ideal uniform for the modern craft community today.
We sold over $20,000 worth of sales, 10.3M reach of 2x Media partnerships with Dazed and Hypebeast, 38 Media night attendees, 110 Trade Night attendees, and 150 Retail Day attendees!
Photography: Sleeper Digital
