Fabindia Package Rebrand

Print and Production

Project for Savannah College of Art and Design         
Illustrator, Photoshop, Procreate

Fabindia as a brand focusses on providing it’s customers authentic, aesthetic, traditional handicrafts with maximizing the handmade elements in their products, whether it be handwoven textiles, hand block printing, embroidery and other elements. With this package rebranding for Fabindia, the aim was to bring their philosophy of being an authentic tradional brand into their packaging by reflecting the taste of India and it’s culture through colors and pattern exploration. These are proposed designs for tea cans, lotion bottles, coffee bags, and an essential oil bottle.

© COPYRIGHT 2023 Sanchita Singh
    Atlanta, Georgia