Project for Delta Air Lines
Concepted by Delta Air Lines; Executed by Creative Filter, BEAM Imagination
Distinctly Delta marked the unveiling of Delta Air Lines’ new uniform collection, introducing a modern expression of the brand through a multi-platform content campaign and live reveal experience in celebration of the airline’s centennial. A series of films, including a teaser, reveal video, behind-the-design feature, and documentary-style journey film, were developed to showcase the craftsmanship, innovation, and story behind the collection.
Spanning creative concept development, set design, motion graphics, and environmental design, the project brought the collection to life across both digital and physical touchpoints. The launch culminated in a fashion show-style reveal event featuring a custom-designed runway environment and show graphics that celebrated the new uniforms and the people who wear them every day. Through cinematic storytelling, elevated photography, and immersive live experiences, Distinctly Delta introduced the next chapter of Delta’s visual identity to employees and audiences around the world.
Our Journey >
Concepted by Delta Air Lines; Executed by Creative Filter, BEAM Imagination
Distinctly Delta marked the unveiling of Delta Air Lines’ new uniform collection, introducing a modern expression of the brand through a multi-platform content campaign and live reveal experience in celebration of the airline’s centennial. A series of films, including a teaser, reveal video, behind-the-design feature, and documentary-style journey film, were developed to showcase the craftsmanship, innovation, and story behind the collection.
Spanning creative concept development, set design, motion graphics, and environmental design, the project brought the collection to life across both digital and physical touchpoints. The launch culminated in a fashion show-style reveal event featuring a custom-designed runway environment and show graphics that celebrated the new uniforms and the people who wear them every day. Through cinematic storytelling, elevated photography, and immersive live experiences, Distinctly Delta introduced the next chapter of Delta’s visual identity to employees and audiences around the world.
Our Journey >
