Absolut Coachella 2023

Experiential Marketing 

Project for Absolut Vodka          
Ideated, built and executed by 160over90

Absolut Vodka was the leading vodka brand at the 2023 Coachella Music Festival (April 14-16 & April 21-23.) The Absolut brand was showcased within a designated 40’ x 80’ footprint at the festival. 160over90 was tasked to ideate, build and execute the footprint.

We had over 20,000 people pass through our footprint with an average dwell time of almost 9 minutes, almost 50% split M/F and generated a ton of buzz even though we were moved to a new location this year, that was somewhat hidden. For context, in years past the Absolut footprint was right next to the main stage and we beat those attendance numbers!

Photography: Marissa Joy

© COPYRIGHT 2023 Sanchita Singh
    Atlanta, Georgia