Absolut Coachella 2023
Experiential Marketing
Project for Absolut Vodka, Pernod Ricard USA
Ideated, built and executed by 160over90
Absolut Vodka was the leading vodka brand at the 2023 Coachella Music Festival (April 14-16 & April 21-23.) The Absolut brand was showcased within a designated 40’ x 80’ footprint at the festival. 160over90 was tasked to ideate, build and execute the footprint.
We had over 20,000 people pass through our footprint with an average dwell time of almost 9 minutes, almost 50% split M/F and generated a ton of buzz even though we were moved to a new location this year, that was somewhat hidden. For context, in years past the Absolut footprint was right next to the main stage and we beat those attendance numbers!
Photography: Marissa Joy
Ideated, built and executed by 160over90
Absolut Vodka was the leading vodka brand at the 2023 Coachella Music Festival (April 14-16 & April 21-23.) The Absolut brand was showcased within a designated 40’ x 80’ footprint at the festival. 160over90 was tasked to ideate, build and execute the footprint.
We had over 20,000 people pass through our footprint with an average dwell time of almost 9 minutes, almost 50% split M/F and generated a ton of buzz even though we were moved to a new location this year, that was somewhat hidden. For context, in years past the Absolut footprint was right next to the main stage and we beat those attendance numbers!
Photography: Marissa Joy
